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Dior Faces Backlash Over Native American Imagery In Ad For 'Sauvage' . Fashion brand Dior is being accused of cultural appropriation for featuring Native American imagery in the advertising campaign for its new cologne, Sauvage, a name that many interpret as. Dior Faces Backlash Over Native American Imagery In Ad For 'Sauvage' Perfume “The name is the name and they weren’t going to change it,” said a spokesperson for Americans for Indian Opportunity, which consulted on the new Johnny Depp campaign. One day after Dior teased a clip of its latest Sauvage fragrance campaign featuring a Native American dancer, igniting intense backlash for cultural appropriation, it pulled its campaign video.
NEW YORK, United States — Dior posted and removed a new campaign for its "Sauvage" fragrance featuring a Native American dancer within the space of a few hours on Friday, amid mounting criticism that the video was an example of cultural appropriation. A Native American in classic regalia dances atop a mesa. A girl in what looks like a wolf-skin peers through grass. The loner happens upon an electric guitar under a blanket and begins to. Social media users explained that it was insensitive to depict Native Americans in an ad for a fragrance called “Sauvage” with close resemblance to the derogatory “savage.” French luxury label Christian Dior posted a teaser for an upcoming fragrance campaign to Instagram earlier Friday and immediately drew charges of cultural appropriation and insensitivity before.
Dior’s ‘Sauvage’ ad — which paired a racial stereotype with an image of a Native American — has been pulled from social media By calling indigenous peoples and American environments sauvage, explorers, colonists and missionaries claimed that they were untamed and uncivilized — and framed French intervention in.
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Incorporating elements of Native American culture, the campaign was a collaboration between the House of Dior and representatives of Americans for Indian Opportunity, a nonprofit organization. Fashion brand Dior is being accused of cultural appropriation for featuring Native American imagery in the advertising campaign for its new cologne, Sauvage, a name that many interpret as. Dior Faces Backlash Over Native American Imagery In Ad For 'Sauvage' Perfume “The name is the name and they weren’t going to change it,” said a spokesperson for Americans for Indian Opportunity, which consulted on the new Johnny Depp campaign. One day after Dior teased a clip of its latest Sauvage fragrance campaign featuring a Native American dancer, igniting intense backlash for cultural appropriation, it pulled its campaign video.
NEW YORK, United States — Dior posted and removed a new campaign for its "Sauvage" fragrance featuring a Native American dancer within the space of a few hours on Friday, amid mounting criticism that the video was an example of cultural appropriation. A Native American in classic regalia dances atop a mesa. A girl in what looks like a wolf-skin peers through grass. The loner happens upon an electric guitar under a blanket and begins to.
Social media users explained that it was insensitive to depict Native Americans in an ad for a fragrance called “Sauvage” with close resemblance to the derogatory “savage.” French luxury label Christian Dior posted a teaser for an upcoming fragrance campaign to Instagram earlier Friday and immediately drew charges of cultural appropriation and insensitivity before. Dior’s ‘Sauvage’ ad — which paired a racial stereotype with an image of a Native American — has been pulled from social media
By calling indigenous peoples and American environments sauvage, explorers, colonists and missionaries claimed that they were untamed and uncivilized — and framed French intervention in.
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