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0 · Yves Saint Laurent's Licensing Agreement With Japanese Watch
1 · What is the State of Luxury’s Hundred Million Dollar Licensing
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In 1997, Citizen Watch Co. of America was licensed to develop and market a collection of Yves Saint Laurent watches to be distributed in the U.S. and Canada. The YSL .
Kering-owned “Yves Saint Laurent, which used to have more than 160 licenses around the world, spent much of the past decade buying them back,” per Reuters. As of 2012, .
In 1997, Citizen Watch Co. of America was licensed to develop and market a collection of Yves Saint Laurent watches to be distributed in the U.S. and Canada. The YSL license was actually granted to Citizen by Cartier, the worldwide master licensee for YSL accessories, including watches, jewelry, leather goods, and pens. Kering-owned “Yves Saint Laurent, which used to have more than 160 licenses around the world, spent much of the past decade buying them back,” per Reuters. As of 2012, it had just two: one with Safilo for eyewear, and another with L’Oreal for perfumes and cosmetics. Eventually, consumers wised up to the fact that Yves Saint Laurent pantyhose contained little of the legendary designer's magic, or forgot about Emanuel Ungaro entirely. Now a new group of household names are about to go through the licensing machine, including mall staples like Brooks Brothers, Forever 21 and Ann Taylor that were brought down . Explore the timeless allure of Yves Saint Laurent—a brand that blends power, mystery, and elegance through iconic fashion, beauty, and unforgettable campaigns. From Le Smoking tuxedo to bestselling fragrances like Black Opium, Libre, and Y, YSL has redefined modern luxury with a quiet, lasting impact. Dive into YSL’s curated world of style, digital .
Yves Saint Laurent's Licensing Agreement With Japanese Watch
Tom Ford and Domenico De Sole cleaned up Gucci and Yves Saint Laurent's licenses, as did Sidney Toledano at Dior, who reduced that house's licenses from "300 to a handful," Suzy Menkes reported.
Meanwhile, Kering’s Yves Saint Laurent, “which used to have more than 160 licenses around the world,” Reuters reported in 2012,” spent much of the decade buying them back. As of that same year, YSL maintained just two licensing deals: one with Safilo for eyewear, and another with L’Oreal for perfumes and cosmetics.Unlike the economic literature on patent licensing, we examine the issue of luxury brand licensing by considering reference group effects and are able to capture the impact of licensing on luxury brand dilution.
Yves Saint Laurent, often abbreviated as YSL, is a prestigious French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé, in 1961. The brand is globally renowned for its modern and iconic pieces, such as its tuxedo jackets for women. Whilst Yves Saint Laurent, Gucci and Burberry are quite different companies in terms of brand profile, business heritage and market positioning, their experience with licensing over the past 20-30 years has helped to shape today's thinking on the appropriate role of licensing within the industry.
What is the State of Luxury’s Hundred Million Dollar Licensing
Yves Saint Laurent SAS [2] (/ ˌ iː v ˌ s æ̃ l ɔː ˈ r ɒ̃ /, also UK: /-l ɒ ˈ-/, US: /-l oʊ ˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ⓘ), also known as Saint Laurent and YSL, [3] is a French luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé.
In 1997, Citizen Watch Co. of America was licensed to develop and market a collection of Yves Saint Laurent watches to be distributed in the U.S. and Canada. The YSL license was actually granted to Citizen by Cartier, the worldwide master licensee for YSL accessories, including watches, jewelry, leather goods, and pens. Kering-owned “Yves Saint Laurent, which used to have more than 160 licenses around the world, spent much of the past decade buying them back,” per Reuters. As of 2012, it had just two: one with Safilo for eyewear, and another with L’Oreal for perfumes and cosmetics. Eventually, consumers wised up to the fact that Yves Saint Laurent pantyhose contained little of the legendary designer's magic, or forgot about Emanuel Ungaro entirely. Now a new group of household names are about to go through the licensing machine, including mall staples like Brooks Brothers, Forever 21 and Ann Taylor that were brought down . Explore the timeless allure of Yves Saint Laurent—a brand that blends power, mystery, and elegance through iconic fashion, beauty, and unforgettable campaigns. From Le Smoking tuxedo to bestselling fragrances like Black Opium, Libre, and Y, YSL has redefined modern luxury with a quiet, lasting impact. Dive into YSL’s curated world of style, digital .
Tom Ford and Domenico De Sole cleaned up Gucci and Yves Saint Laurent's licenses, as did Sidney Toledano at Dior, who reduced that house's licenses from "300 to a handful," Suzy Menkes reported. Meanwhile, Kering’s Yves Saint Laurent, “which used to have more than 160 licenses around the world,” Reuters reported in 2012,” spent much of the decade buying them back. As of that same year, YSL maintained just two licensing deals: one with Safilo for eyewear, and another with L’Oreal for perfumes and cosmetics.
Unlike the economic literature on patent licensing, we examine the issue of luxury brand licensing by considering reference group effects and are able to capture the impact of licensing on luxury brand dilution.Yves Saint Laurent, often abbreviated as YSL, is a prestigious French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé, in 1961. The brand is globally renowned for its modern and iconic pieces, such as its tuxedo jackets for women.
Whilst Yves Saint Laurent, Gucci and Burberry are quite different companies in terms of brand profile, business heritage and market positioning, their experience with licensing over the past 20-30 years has helped to shape today's thinking on the appropriate role of licensing within the industry.
The 30 Montaigne line is inspired by the emblematic address and offers essential pieces that embody the House's iconic codes. The handbag is crafted in black box calfskin for .
yves saint laurent licensing|What is the State of Luxury’s Hundred Million Dollar Licensing
